The Cosmetics Industry is one of the largest industries in the world that we are seeing significant growth in this industry these days. Urban population growth and high -income middle -class and high -income classes have led to more acceptance of cosmetics. Increasing demand by consumers of these products has also led to the introduction of brands that can each label the top brands. They are facing. This has challenged the choice of goods as well as the competition between brands! However, many brands have been able to overcome other competitors and reach an ideal place in the market. What are the products of these brands that were able to be introduced in the Iranian market as top.
Having good raw materials
The first important feature in the success of a cosmetics brand is the raw materials used in manufacturing their products. This is one of the most important features in choosing many of these products, because the consumer does not want to damage his skin at all. Some of the raw materials used in the preparation of cosmetics cause sensitivity. In addition, overuse of some products can sometimes cause dry skin and skin pimples.
If you have sensitive skin, it is advisable to avoid products containing alpha hydroxy acid in their compounds. Instead of these products, look for products that remove wrinkles and at the same time delay the signs of aging.
Brand credit
A reputable brand should always be a leading and high -quality, albeit advanced product, and use quality and safe raw materials for the skin in manufacturing its products. When a brand gains its credit market, you can rely on that brand as a reference to buying cosmetics. These brands design and build their products during numerous experiments as well as in equipped laboratories so that no damage to your skin.
Diversity of Products for all kinds of skin and skin color
reputable and high -quality brands in the field of cosmetics, the variety of cosmetics as well as the suitable products for all kinds of skin and skin color. To take care of skin and hair, you need to go for products that are tailored to your skin and hair, and a reputable brand in the market should pay special attention to this. For example, if you have oily skin, you should use products that are non -fat so you can enjoy its benefits and not damage your skin. Or if you have dry skin, you should not use products that double your dry skin.
Packaging and appearance of the products of the products
Other features of cosmetics include their packaging, appearance and aroma. Products with quality and principle have no bad smell, nasty, and corrupt shape. Unless they have been expired long,
Good cosmetics must be anti -allergic (less allergic) and anti -acne. In other words, minimum allergens should be used in the manufacture of these products. In addition, the quality of the pores of the skin does not cause the pores and does not cause pimples.
Research and Development
quality cosmetics in the market are based on scientific evidence obtained by clinical trials and research. That is, several research and tests need to be done to produce each product to get the best results and make sure that the products are most effective.